Creative Guidelines – 9 Golden Rules from Facebook

  1. Does the message align with your business objective?
  2. If you cover the brand logo, do you know it’s from your brand?
  3. Does your brand have the right to talk about this?
  4. Is the message relevant for the audience that is seeing it?
  5. Is there a reason to care? Does it offer a “return on attention”?
  6. Does it demonstrate a role for your brand in your audience’s life?
  7. Is there a single focal point of the image?
  8. Are you highlighting the product when talking about the product?
  9. Is it optimized for mobile? Does it pass the small screen test?
Facebook Creative Grid

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