Digital Marketing Types and Channels
Introduction to Digital Marketing
You might have heard a lot of this buzz word ‘Digital Marketing‘. But what does it actually mean?
Digital Marketing stems from the word Online Marketing, it’s a combination of two words: ‘Digital’ and ‘Marketing’.
Digital refers to digital devices, online platforms, mobile device, digital display, social media platforms, etc… Marketing is the activity or business of promoting and selling products or services, including market research and advertising.
The two words combined: The activity to promote, advertise and selling products or services on digital device, internet and social media platforms.
Two decades ago the concept of digital marketing was an irrelevant perception to consumers and marketers. But as the users of the internet are increasing rapidly day by day, the popularity of digital marketing is also mounting gradually and now it becomes an effective tool to reach the target customers who expend more time before the screen either on desktop or laptop or tablet or smartphone.
Various types of digital marketing platforms and channels:
Search Engine Optimization (SEO)
Search engine optimization or SEO is one of the important tools which helps to enhance online visibility in search engine results. Google, Bing, Duckduckgo and Yahoo are popular search engines through which a user can get specific search results on the basis of keywords, user’s location at the time of searching and also browsing history. To appear in the first page of search engine results (SERP) and to attract more traffic in the website, it is necessary to optimize the content for specific keywords or the mixing up of inbound and outbound links. The marketer needs to follow the changes of search engine algorithms and take decisions or update strategy accordingly.
Search Engine Marketing (SEM)
Search engine marketing is another way of enhancing traffic to your website and it gives paid service to provide space to advertise a product or service. The advertisers can buy ads space to rank their website in the user’s search engine first result page. The popular paid search services are Google Ads.
Social Media Marketing (SMM)
Today people are spending more time in social media platforms to connect with their family members and friends as well as getting current news or following their interested topic. But this social media is also used as a digital marketing channel where marketers get high exposure to connect to the consumers and promote their products.
These are some most popular social media marketing platforms in Cambodia:
The content marketing concept generally comprises any content regarding products or services available in online, tweets, blogs, and YouTube videos. This is an indirect way of digital marketing approach where a business house delivers a quality piece of content to generate sales online.
You may think this is an old and outdated marketing model, yet it is still a successful cost-effective model in digital marketing strategy. Here, the marketers update their customers regularly about products, services and company’s customers’ related policies through email. It nurtures a sociable relationship with those email subscribers who help to increase brand trust and brand loyalty.
Viral marketing means creating a funny or trendy kind of post, newsletter, video, meme or a short type of content seeds across the internet like a virus in a short time. It can generate enormous impact within a short period but to make it successful the marketer needs to spread similar types of newsletters or content or video across multiple channels like Facebook, Instagram, TikTok, YouTube, blog posts, etc.